Current setup
No campaigns
- Cost/day
- —
- Reach
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- Promotion
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Marketing
Is More Marketing Actually Worth It?
Check whether customer demand, promotion or capacity is limiting your business before paying for another campaign.
Updated for 1.0
Gym · Midtown · 420 sqm
ChangeShould You Add More Marketing?
Answer four quick questions before paying for another campaign. Marketing only creates value when customers can reach you and the business can serve them.
How Marketing Fits the Business
Traffic and paid campaigns combine into promotion. Promotion only becomes sales when the business can serve the extra customers.
- Neighborhood traffic
- + Paid marketing
- Promotion
- ↓ Potential customers
- ↓ Business capacity
- Actual usable capacity
Promotion creates customer pressure. Capacity determines how many of those customers you can actually serve.
Marketing changes Promotion, not Market Demand.
Promotion simulator
Test Your Marketing Setup
Keep the current setup as a baseline, then change one campaign at a time in the test setup.
For a clean test: add or remove one campaign at a time when practical.
Test setup
No campaigns
- Cost/day
- —
- Reach
- —
- Promotion
- —
Campaign stacks are supported. Remove a current campaign to test stopping it, or select another campaign to test a replacement.
Compare Marketing Campaigns
The same reach is diluted across a larger business. These rows apply each campaign to your current 420 sqm Gym context.
100 sqm business
Small Billboard reach
100 sqm
Efficiency 100%
500 sqm business
Small Billboard reach
100 sqm
Efficiency 20%
| Campaign | Cost/day | Reach | Δ Promotion | Cost / +1 Promotion | Usable? | |
|---|---|---|---|---|---|---|
| حملة إنترنت صغيرةReach 20 | $100 | 20 | +3 | $33 | Needs capacity input | |
| حملة الإنترنت المتوسطةReach 40 | $250 | 40 | +5 | $50 | Needs capacity input | |
| حملة إنترنت كبيرةReach 60 | $500 | 60 | +7 | $71 | Needs capacity input | |
| لوحة إعلانات صغيرةReach 100 | $500 | 100 | +12 | $42 | Needs capacity input | |
| لوحة إعلانات متوسطةReach 250 | $2,500 | 250 | +30 | $83 | Needs capacity input | |
| لوحة إعلانات كبيرةReach 600 | $6,000 | 600 | +50 | $120 | Needs capacity input |
Raw reach is not ROI. Promotion saturation and capacity can make a campaign low-value even when its cost per reach looks efficient.
Marketing efficiency
- Business area
- 420 sqm
- Test campaign reach
- —
- Estimated marketing coverage
- —
View calculation details
Campaign reach divided by business size gives marketing efficiency, capped at 100%. Building types can modify reach in the game, but the 1.0 values are not confirmed yet, so no building bonus is applied.
Find the Cheapest Campaign for a Test
Set a small promotion step above your current value to see the cheapest supported combination. This does not predict sales or profit.
100% Promotion is not automatically the most profitable target. Extra marketing only pays off when the extra customers can be served and still leave a contribution.
Set a small step above your current promotion. Some businesses already serve every customer they can handle without any marketing.
Did This Campaign Pay for Itself?
Compare actual customers before and after the campaign. Revenue lift is not profit lift, so use the contribution of one completed customer.
Revenue lift is not profit lift. Product cost, payroll and other variable costs still apply.
Marketing Not Increasing Customers?
Check these in order. Marketing is usually the last explanation, not the first.
01
Are customers already filling the capacity you can serve?
02
Does demand exist in this neighborhood?
03
Is stock and service actually available?
04
Does staffing cover the hours customers arrive?
05
Has promotion already reached its ceiling?
Fix Common Marketing Problems
Marketing is not increasing customersCheck whether promotion or customer capacity is already saturated.
Use Current → Test above, then continue to the most relevant capacity or profit check.
My marketing efficiency is lowCompare campaign reach against business size and the building-type multiplier.
Use Current → Test above, then continue to the most relevant capacity or profit check.
A large campaign barely changed promotionCheck neighborhood strength and remaining promotion headroom.
Use Current → Test above, then continue to the most relevant capacity or profit check.
Marketing made my business less profitableCompare campaign cost against the extra contribution it actually generates.
Use Current → Test above, then continue to the most relevant capacity or profit check.
My larger store needs much more marketingMarketing reach is diluted across a larger business area.
Use Current → Test above, then continue to the most relevant capacity or profit check.
The same campaign performs differently elsewhereNeighborhood marketing strength changes the effect on promotion.
Use Current → Test above, then continue to the most relevant capacity or profit check.
Need to Start a Campaign?
Marketing agencies are locations in the game. Find the one your business can reach.
Find marketing agencies →How Marketing Works in Big Ambitions
Campaigns provide reach. Internet and billboard advertising have different daily costs and square-meter reach. Combining campaigns adds both reach and cost.
Business size affects efficiency. A campaign that covers a compact storefront can become inefficient when spread across a much larger business area.
Neighborhoods affect promotion. Marketing efficiency is converted through neighborhood marketing strength before it contributes to final promotion.
Capacity can make extra marketing wasteful. There is no universally best campaign because effectiveness depends on business size, building type, neighborhood, promotion headroom and usable capacity.
What should you check next?
PRIMARYTest profit impactPut the test campaign cost into the full business margin.Continue →
SECONDARYContinue this test setupCarry the business, neighborhood, building size and tested campaigns into the Simulator.Test a campaign change first to carry it into the Simulator.
ALSOCheck demandSee whether provider pressure is limiting customer opportunity.Continue →DIAGNOSEOpen the TroubleshooterCheck the first blocker in order when marketing does not explain the missing sales.Continue →