Demand & competition
See What Competition Does to Demand
Change the number of providers and active market events to see how the current product market responds.
BURGER · MIDTOWN
Provider scenario
Demand Simulator
Adjust provider pressure and market events. Every result updates immediately.
Provider controls
Your businesses and rival businesses both count when they provide the same product in this neighborhood.
Include my new business
Continue with the full business context
Carry this product, neighborhood, provider count and market event into the Simulator.
What Does “Optimal Providers” Mean?
It is the product’s built-in reference for how many providers a neighborhood can support before competition starts pushing demand down more heavily.
Demand does not simply continue dropping linearly toward zero.
Once the calculated base becomes low enough, the recovered rule uses a lower demand range instead of continuing the same straight-line decline.
View calculation details
100 − floor(providers × 100 / optimalProviders)
When the base remains at least 30, the displayed result uses the recovered one-point range around that base. Below it, the rule uses a 29–34 lower range. Active event impact is applied afterward and demand is capped at 100.
See What Market Events Change
Compare the same providers with and without one temporary market event.
None
Demand impact None
Duration —
What Happens If You Add Another Provider?
Current
3 providers
Demand 52
After opening
4 providers
Demand 39
Change
-13
Calculated demand points
Your own business counts too.
Your businesses contribute to provider pressure when they supply the same product in the same neighborhood. A provider can be one of your businesses or another business—not only a rival company.
This does not automatically mean the second store is unprofitable.
Capacity, pricing, sales distribution and operating costs still determine the final result.
Compare profit before opening →Demand Is Not the Same as Sales
Demand is one factor in product order generation. Actual sales can still be limited by customer entries, product impact, satisfaction, stock, price acceptance and capacity.
- Demand
- Potential product orders
- Product impact · 0.75
- Satisfaction
- Price accepted?
- Stock available?
- Actual sale
Current neighborhood
Midtown
This page is simulating Burger in Midtown.
- Customer mix
- Upper-heavy
- Demand weight
- 0.90
- Traffic
- 100
- Marketing
- 0.50
Fix Common Demand Problems
How Product Demand Works in Big Ambitions
Demand is neighborhood-specific. Big Ambitions keeps product market conditions inside each neighborhood. Burger in Midtown can therefore have a different provider count and active event from the same product elsewhere.
Providers create competitive pressure. The calculation cares about businesses supplying the product in that neighborhood. Your stores and other businesses can both count, so opening a second location can change the same market you already serve.
Products tolerate different provider counts. Optimal providers is a built-in reference used by the recovered demand rule. It helps explain provider pressure, but it is not a promise that every business below the reference will be profitable.
Market events temporarily modify demand. Events such as Hype and Product Backorder add their effect after provider pressure, with the visible result capped at 100. Demand remains only one input into actual sales.